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Wednesday, June 30, 2010

Verde Veronica SS 2010 Collection

The winter season opens with a cosy, supremely comfortable collection displaying a skilful use of every kind of cotton. New features include a greater number of biological cotton jersey articles; a special focus on the brand’s DNA; a logo print motif in bright colours; and a new super-branded A-cup push-up bra designed especially for teens.




   
Undercolors couldn’t ignore the most widespread trend in underwear: the romantic mood. Shades of dark blue, purple and green are perfect for floral, striped or check prints and for creating a contrast with plain colours. This study of “linking” shades therefore serves to highlight the warmth that exudes from cotton, here blended with Modal to achieve a more fluid, softer handle. Over-dyed mottled backgrounds and layering ultimately emphasise a feeling of movement to recuperate a natural vision of the whole story. She and he rediscover mottled grey as a link for pyjamas and home-wear generally. Articles to focus on are still spaghetti-strap tops with matching panties for women, and seamless stretch cotton (jacquard and otherwise) trunks for men.


A flock of sheep in rainbow colours identifies the season’s tongue-in-cheek theme and creates a “camouflage” look on pyjamas, underwear and home-wear for the whole family.
The motto “wool is cool” is on each article as a reminder that, after all, it was wool on which Benetton’s success was founded.